As CD Project is about to complete the development phase of its latest installment Cyberpunk 2077, the company is shifting towards duality in its franchise release.
The change in the company’s release strategy proves that there are more Witcher games are on their way which is very good news for both fans and investors of the franchise. This change in the company policy was openly announced by the company in a financial report that covered the first half of 2019.
The Witcher and Cyberpunk are the trophy twins of the company and they don’t want to love one while leaving the other one to dry for a longer release period. This duality in the company’s production strategy helps the teams working on both of the projects to minimize the risk factor and enables the company to multi-task easily on several projects even other than these and makes the long-term release schedule seamless.
This migration towards a new direction also helps to boost employee morale as they get to work on some amazing gaming material for the company and mitigating important risk factors, thus achieving professional fulfillment.
CD Projekt is trying to work simultaneously on both of the projects with a larger and more capable set of workforce/ game developers, which will help them control any surge or ups and downs in their balance sheets. This is a big step taken by the company and it is good news for everyone linked with the franchise.
The financial report for this year’s first has been very beneficial for the company as it also showed the information about the sales figures which exhibited that the sales of the popular game The Witcher 3: Wild Hunt are pretty stable compared to 2018. These sale figures prove that the main source of the company’s income is the legacy series.
The company themselves credit these increasing sales figures to the promotion of their new game Cyberpunk 2077, which has forced the new customers to check their previous releases as well. This income from the series helps the company to run its development projects throughout the company, so it’s pretty vital.
The company, nowadays, is leaving no stone unturned while developing their new game Cyberpunk 2077, which releases next year and is a big part of their future catalog now. Another project that the company is focusing heavily on right now is the porting of their game Gwent: The Witcher Card Game onto mobile app stores so that people can enjoy it whenever and wherever they want.
This immense popularity for the company and the brand is fueled by the increasing sales of their games in this year as compared to the last year. On the other hand, the Netflix series is also helping the company gain more and more fans for the Witcher franchise due to the star-studded cast and the chance to finally see the gaming sequences come to life.
This star case mainly includes Henry Cavil as the Geralt of Rivia, which is amazing news for all the Superman fans out there. The company’s promotional campaign is also doing very well to bring more and more attention to their Netflix Series.
Some of the internet fanatics are saying that this new Netflix series can be a huge success as it brings the gamer’s favorite characters to life and the story can very well push this series to be the next Game of Thrones.
Cyberpunk is going to bring an immense revenue boost to the company if we see the numbers. The game is set to launch on April 16, 2020, for PlayStation 4, Xbox One, Steam, and Windows PC through gaming distributor: GoG.
This game will also be available for Google Stadia which is a new gaming environment Google has introduced this year. If you want to be familiar with the Cyberpunk ecosystem and gaming experience, then play the prequel Cyberpunk Red which is out right now.
As the company proudly boasts its approval of taking the Witcher and Cyberpunk universes further and further in the future, we still don’t know their exact mindset when it comes to other new games on their drawing board.
They have just made sure that their games are here to stay with their huge sales over this year and stable projections for next year, but as to what they are planning to come up within the new games department, the company is mum on that.